19 Winning Ways to Market Your Next Webinar

One of the most WEBINAR JEO Review challenging aspects of webinar marketing is getting people to attend your webinar (not to mention getting people to buy once they're there!).
But there's a reason webinars are one of the most effective content marketing strategies out there - because they work.
The key to successful webinar marketing is creating, promoting, and hosting a WEBINAR JEO webinar that will appeal to your target market and move them closer to the sale.
Here are 19 proven webinar marketing tips that will help you create, promote, and host the most effective webinar possible:
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The purpose of your webinar is not just to sell products/services. Instead, it's to give your customers and prospective customers valuable information that will help them in a meaningful way.
When crafting webinar content, think less about conversion and more about the conversation between you and your customers. This simple shift will automatically help you convert more prospects to customers.
2. Narrow Your Target market
Will your webinar be targeting all of your customers, or only a specific portion?
Don't be afraid to create content specifically geared toward one customer segment. Take stock of where that segments falls within your sales funnel when deciding your webinar's topic and Call to Action (CTA).
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Creating a new webinar presentation doesn't mean reinventing the wheel. Take a look at your Google Analytics and email stats to determine what your target market is most interested in. If a certain blog post or email blast got a lot of attention, create your webinar around that same topic.
4. Test Your Title
Your webinar's title can make or break its success. Split test titles before choosing how you'll market the webinar. For example, "7 Easy Ways to Grow Your Email List" might fare better than "How To Grow Your Email List." After testing you'll be able to choose the title that resonates most with your customer.
5. Repurpose Live Events into Webinars
Not everyone can attend a live event, but nearly everyone can watch a webinar on their own time. If you've recently held a conference or meeting, feel free to organize the WEBINAR JEO Review various presentations into a live or recorded webinar that everyone can access, no matter their location.
6. Test Webinar Frequency
If you hold webinars too often, attendance might be low because people figure "I can always go to the next one." Hold them too infrequently, however, and you'll run into scheduling conflicts when people can't make the specific date/time.
Solve this issue by sending two email blasts with two sets of webinar schedules, and see which frequency gets the biggest response.
7. Test Webinar Timing
If your customers are self-employed entrepreneurs, 10am on a Tuesday morning might be the ideal time for a webinar. If, however, they are stay-at-home moms with WEBINAR JEO Review young kids, 10am could fall right during the baby's feeding time.
Think about your target market when scheduling your webinar time, and don't be afraid to offer two time choices on the same day.
8. Cross Promote Your Webinar
Promote your webinar through all available marketing channels, including email, social media, and partners/affiliates. You might want to offer a special affiliate program specifically for your webinar, giving affiliates a percentage of any webinar sales made through their affiliate link. WEBINAR JEO Review
9. Make Every Slide Matter
Each slide of your webinar presentation should provide value. Ask yourself the following: "If I removed this slide, would my presentation still make sense?" If the answer is yes, consider deleting the slide. You can also ask yourself "If this was the ONLY slide my audience saw, would they benefit from the presentation?" If not... you know what to do.
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Turn on the comment/chat function on your webinar page. Take polls and surveys throughout the presentation. Acknowledge attendees from different parts of the world. Encourage live tweeting during the webinar using a hashtag you create. All of these techniques will engage your audience and help them connect to you and your brand.
11. Be Honest About The Sale
Is your webinar a sales webinar or a content-based webinar? Different segments of your target market need and want different things at different stages of your sales funnel. Don't try to trick customers by promising great content then spending 30 minutes selling. If you're making a sales presentation, be honest about it - you're much more likely to draw attendees who are ready to buy.
12. Invite Guest Experts
Invite guest experts and/or moderators to host your webinar. WEBINAR JEO Review Additional personalities lend credibility to your presentation and provide attendees with more value.
13. Staff Your webinar
Assign a team member or partner to run administrative tasks before, during, and after the webinar. If you are making the presentation, the last thing you need to worry about is a technical issue or a log-in problem.
14. Share Slides After The Webinar
Making your slides available after the webinar is a way to keep the conversation going. Your audience will get a value add because they have 'something to take home,' and your sales message will continue delivering long after the webinar is over. SlideShare is a great app for sharing webinar slides.
15. Create An Email Follow-up Campaign
Create email autoresponders based on attendee behavior. Those who make a purchase will receive one email series, while those who ask specific questions will receive WEBINAR JEO Review another email series. Just because the webinar is over doesn't mean the conversation has to end.
16. Give a Thank-you Gift
Create a whitepaper, PDF download, or free report that is only for webinar attendees. You might also give access to program discounts, coupons, or special resources reserved for VIPs.
17. Make the Webinar Available On YouTube
Making the webinar available as a YouTube video has two benefits: ongoing interaction with attendees, and the opportunity to connect with an entirely new audience. If using LeadPages and Google+ for your webinar, it's easy to stream directly to YouTube with the "Hangouts On Air" option.
18. Repurpose Webinar Content
Creating a valuable webinar presentation takes work. Luckily all of that work can be repurposed into different packaged content like blog posts, podcasts, email blasts, WEBINAR JEO and infographics. Once your webinar is complete, repackage the presentation into other content forms that are popular with your audience.
19. Don't Give Up
It may take you a webinar or two before you understand how best to create, host, and market your presentation. If your first webinar is a flop, don't give up! Revisit this list and look for places to improve your webinar marketing. Once you find the formula that works for your audience, there will be nothing holding you back from webinar success!

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Online Lead Generation Software and Process: A Primer

Sales and marketing are Lead Sensationz Review among the essential aspects of any type of business online. They are aspects that would lead your online venture to your target market. They would help you in letting your potential clients know the many benefits they can get from purchasing your product. Moreover, through sales and marketing, your products are sold-therefore, your business earns the money it needs to keep on running.
Due to the many benefits of having driven sales and marketing strategies for your online business, you must have a great lead on how to go about it. Definitely, you cannot just launch strategy after strategy without knowing if it will be good for the business or not. You must have a careful and assertive market research to back you up, especially as you will be catering to a larger audience. With this, you can opt to launch an online lead generation program for your business.
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By definition, online lead generation is the process of making up a list of people who can potentially be your clients. You can make up the list either through search engine optimization tools or lead generation software. The names included in the list do not necessarily mean that they are the people who would willingly buy your product once you offer it to them. Instead, they are the persons who like your brand and product presentation enough that they will consider purchasing it from you.
When you think about lead generation offline, you would get the idea of putting up events and booths. In these booths, you ask people if, given the chance, they would purchase your product. If they give you the affirmative, then you would ask them to sign up. Instantly, they become a lead. You consider them as potential clients who, upon letting out information about your product, are most likely to purchase what you offer them. Sensationz Bonus This same system works for online businesses, with the difference lying on the tools and tactics that you use.
What do you need to launch an online lead generation program?
Online lead generation programs are easy to launch because the requirements are not difficult to comply with. Often, you would only need to have a website that is interesting enough for your visitors to be enticed so they would want to become a lead. But you can also purchase online lead generation software to make things easier and faster. Sensationz Review You may have to pay for it but you need not worry because they are trusted and they are easy to use.
You can also incorporate strategies for search engine optimization and website marketing for your site to be among the top visited pages in the Web. The contact forms in your website can definitely help enhance your strategy in just the same way that any lead generation software can. This would help your business be known in larger areas of the Internet-and consequentially reach even the most remote segments of your market.
How can online lead generation benefit your business? Sensationz Reviews
Through online lead generation, you can get a list of persons to whom you can send e-newsletters to. You can also study the demographics and psychographics of the leads that you have gathered to get an idea as to what kind of market you are mostly catering to. You would learn what they prefer in terms of online shopping procedures, product styles, and marketing promos. With the information you can glean from the leads you have generated, you can reinvent your products and your business strategies to meet the needs of your clients and therefore increase your company's sales potential.
Online lead generation with or without the use of a lead generation software is a very helpful strategy for your business. Its benefits may not easily Sensationz Review be seen in a short span of time. But given enough attention, the leads that you generate can help you not only in knowing who your clients are but also in learning about ways through which you can sell your products. You must therefore exert quality time and effort in learning the ins and outs of online lead generation so you would also know how to apply them to the further enhancement of your business.

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